Hey, startups: bad enterprise software is there for you to fix

Yongfook, entrepreneur based in Singapore, encourages startups to take on the challenges of enterprise software:

”Every day, hundreds of millions of people go to work and hate the piece of shit software they have to use to perform their jobs.

Every day, thousands of startups are trying to make it easier for people to share 6-second video clips or bookmark photos of cats.

There is a world of enterprise software companies that modern startups are completely oblivious to. These enterprise software companies are making millions of dollars building the kind of technology solutions that the average startup would laugh at. It’s time this changed.

But yongfook’s most important point is this:

”As a startup, your primary goal is to survive. How long until you break even? B2C makes money at scale and through experimenting with different business models – it’s not for the faint-hearted or the low-of-funds.

Your payday will come much sooner and more predictably if you focus on fixing one of the infinite problems that businesses have.
Big, medium, small companies – take your pick.
They are all riddled with problems to solve.

And indeed – when you, for example, find that Springtime’s list of Top 10 business ideas & opportunities for 2013 puts a coathanger for fashion stores that displays the number of Facebook likes for that item at the top of the list, you sort of think – surely we can do better than that?

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